Put yourself in the shoes of your sales manager. What are they looking for?
On a resume, they are looking for a few things overall:
- Sales related experience: Sales activities, sales cycles you have worked on, quota achieved
- Demonstrated past success in sales: E.g. Closed 12 deals against a quota of 10. Brought in $10k of revenue, specific milestones, etc
- Your passion for sales: They want to hear you love sales! Everyone knows it’s a job that takes determination and resilience, so this helps display those attitudes. If you have read sales books, or followed a sales methodology, include that. E.g. Read Predictable Revenue by Aaron Ross
When you write your job bullets points, you want to focus on these things:
- Sales results e.g. Generated X amount of revenue during Q1.
- Sales activities e.g. Made an average of 30 cold calls a day and booking 3 meetings per week
- You can also include territory information, sales cycle information, deal size, product demos, etc. Anything related to the sales cycle.
Lastly, styling and readability.
- Improve readability by doing two things.
- 1 page only
- Maximum 3-4 bullet points per job description. The recruiter is likely only going to read the first bullet, so make that count.
- Use bold to highlight key terms
![](https://ryaning.com/blog/wp-content/uploads/2022/01/MustafaResumeCaseStudy-1024x488.png)
From the example above, you can see almost 100% of the experience is sales experience.
![](https://ryaning.com/blog/wp-content/uploads/2022/11/image-1024x465.png)
After you’ve completed your resume, you can then do the below.
Example LinkedIn Sales Profile For New Grad
![](https://ryaning.com/blog/wp-content/uploads/2022/01/image-19.png)
Why should you update your LinkedIn to be so tailored to your career goal?
When you are a new grad, you want to optimize your LinkedIn profile so when a recruiter lands on it, you are the “perfect applicant” they have been looking for. You can see I did this in my 2017 video, where I literally put “Looking for IBM Sales Internship” in my bio. I sent my LinkedIn profile to the recruiter before the call too.
The vast majority of LinkedIn profiles are “generic”. The profile above is so targeted that if you are a Sales Manager, this is absolutely remarkable.
The stronger your brand is, the less you have to convince your interviewers.
![](https://ryaning.com/blog/wp-content/uploads/2022/06/image.png)
> Resume Template Link (Download as .docx or the formatting gets messed up)
Contact my friend Mahir for more tips!