Ryan Ing – Professional Speaker Moderator

If you are reading this page, you are likely an Event Organizer hosting a Speaker Panel event and are curious – how can I make my event be amazing for the attendees?

How can I make the presentation engaging enough so that attendees don’t lose interest after 15 minutes?

How can I create an event that people will speak highly about to their friends, and want to attend again in the future?

Average ModeratorRyan – The “Talk show Host Experience”
Allows the panelists to self-introduce themselvesHosts a pre-interview with the panelists prior to the event to get to know them, then gives a highly compelling introduction at the event
Asks the same question to each moderatorAsks different, tailored questions, to each panelist
Sticks to “safe” topicsAsks “controversial” questions in a graceful way, revealing the intimate facts that the audience really wants to hear
Allows panelists to finish their answers, even if they know its boring for the audienceI will cut off a panelist from speaking in the most polite way possible, if I feel they are talking for too long
Sticks to asking open-ended questions e.g. “What is the biggest lesson in your career?”Uses both open-ended and close-ended questions.

As an example, look at reporter Steve Paikin, one of Canada’s best journalist and interviewer. He always asks the most DIFFICULT questions

My Process

– I talk with you (the organizer) to understand

– I book a 1:1 with each of the panelists to get to know their story.

How You Benefit

– You

Why should I choose Ryan as opposed to someone else?

– I have spoken on 12 panels and attended over 24.

The cost

– Nothing! I do this for free.

Well let’s first break down the pieces of a Speaker Panel Event.

You have four people with competing interests.



Panelists – Want to make themselves good without bragging. Want to

Audience – Want to be entertained, educated, inspired, and want to network with everyone above.

Completing the Blue Core Coaching Program

Ryan co-facilitated a 8 week coaching program which included 5 facilitated online sessions with just over 20 learners. Ryan was exceptional in his communication skills in facilitating learning conversations that kept the team engaged and curious. He was pro-active throughout the entire process, taking initiative to reach out, set the tone with the team and insure that the two of us were on the same page as we created this experience for the team. During the online sessions he brought relative points to the discussion and was supportive of each individuals learning experience.

Julie Foxcroft, Certified Coach

How A Tech Sales Team Is Organized

Are you interviewing for a tech sales role and not sure where you fit?

In this article you will learn how a sales team is organized, that way if you are interviewing at a company, you will know exactly what role you fit into and you can ask way more educated questions to the interviewer.

Salesforce.com is the company that pioneered this organizational structure, as published in this book.

SDR: Sales Development Rep – Inbound leads. Inbound calls, live chat on the website, download ebook, etc. KPI: Number of leads qualified.

BDR: Business Development Rep – Outbound prospecting – “40 dials a day”, cold emailing, LI sales navigator, tools like SalesLoft. KPI: # of calls. # of connects (how many pick up the phone). # meetings of booked.

AE: Account Executive – Closing. – Pitching, demoing, qualifying, objection handling, pricing. KPI: # of deals closed. # deal size / revenue.

CSM: Customer Success Manager – Ensuring the customer is happy with the product. KPI: # customer satisfaction (csat), # retention rate, #upsells cross-sells

Sales Engineer / Tech Sales – Help AE’s close deals by providing technical expertise. “Product experts” KPI: Usually salary, or maybe 80% base salary

KPI means Key Performance Metric, which is the main measurement of the person in that job. Think of batting averages in baseball or field goal percentage in basketball.

So here’s how the sales process happens. An SDR receives a call from a customer who is interested in buying, or a BDR makes a cold call and finds an interested customer. The SDR or BDR books a meeting with the AE. The AE shows up to meeting and assesses needs, makes the pitch, talks pricing, handles objections and goes for the close. The Sales Engineer also supports the AE during the meeting to answer technical questions.

For shorter sales cycle, the AE may have 1-2 meetings. For longer sales cycles, they may have up to 10 meetings. Once the customer has bought the product, the CSM takes over to make sure the implementation goes smoothly, and ensures customer satisfaction so that they renew when the contract ends.

If you want to learn more in-depth about this, you can buy the ebook Predictable Revenue by Aaron Ross. It’s an easy 90 minute read that gets right to the point about the above, but in more detail.

Featured on Speaker Panel hosted by Palette Inc SalesCamp Oct 2020

Today I spoke on a panel hosted by Jenn Cutajar and Daniel Beliciu, M.Ed as part of the Palette Inc. SalesCamp, to share insights on getting a job in sales.

One audience member asked a question that initially stumped me 🤔 “How do I get a job at IBM if I don’t have tech sales experience?”

Normally I would say, that’s not big of a deal, so long as you are prepared and knowledgeable you can enter through the new grad or MBA program. But he didn’t qualify for either of those as he already had many years of work experience and they were not in the tech industry.

So the solution I was proposed was:

👉 First, go get experience at a client, competitor, or partner. They may be lesser-known or less competitive to get into, but the quality of work and skill attainment will be just as valuable. This way you can gain the industry insight you want, and your career journey will be very relevant to the recruiter.

A simpler example would be if you want to get a job at a Tesla dealership, go prove yourself by working at a Toyota dealership and re-apply.

Think two steps ahead!



Ted Rogers Influencer Series – August 27th, 2020 6pm-7pm

I am speaking this Thursday 6pm to Ryerson Students. Sharing the stage with another TRSM Alumni Marco Baltazar 🔥🏆!!

The purpose of this event is inspiration/motivation to lift the spirits of any student on their career journey, especially during these difficult times! Event is a brief 60 minutes long, and you will be able to ask questions.


👉 If you are a Ryerson student/alumni, please feel free to register, link in comments.

#speaker #TRSM

Overall, the event went great and I experimented on ways to make it more engaging – I screenshared even if for only 30 seconds to make a point. I also brought a couple of props in. I physically showed the books I was recommending by pulling them off my bookshelf.

Audience: 30 people live at the event.

Event Timeline & Internal Planning

Supercharging Your LinkedIn Profile Workshop – Ryan Ing and Nick Nguyen August 12th 2020

Today I hosted a LinkedIn webinar with Nick Nguyen and 60 live attendees. My first time doing a 100% online workshop like this. Here’s what surprised me:

– MORE people engaged with me in the online version, than when I did it in-person. People are less shy to write in the text box or DM you, as opposed to putting up their hand or walking up to you in a classroom.

– People really loved the poll 📊 feature. Definitely incorporate these into your webinars. It’s like when a teacher asks you to “raise your hand if you agree…” in a classroom. People are conditioned to respond and feel good participating.

I guess that online workshops can sometimes be superior to in-person versions 🤷‍♂️. Especially if you’re teaching a digital skill where screen-sharing is more efficient.

The result? Check out some of my our role model profiles below:
– Aymen Saqib + Jamie La

Definitely beat my profile from when I was in 2nd year!

Thanks Brad Wells, Harsimran Walia, and the Ted Rogers School of Management for hosting me!

Feedback From The Workshop (public)

Feedback From The Workshop (Anonymous survey we sent out)

If you are interested in having us come in for a workshop (we specialize in business students), feel free to reach out!

Organized Crime in the Future will be Cybergangs

The BBC recently featured a story about a call centre that was scamming people for technical support. What I found so alarming is the level of sophistication of these cybercrime mobsters….

– VMware to remote desktop into victims computer

– Docusign to get them to sign heinous contracts

– GoToMeeting to view their screens

– RingBa to track call center agent efficiency in prospecting

– CRM to track marketing metrics on which campaigns were the most effective on victims

– The floor managers paying incentive bonuses to the best scammers

– Mobsters brainstorming on new scams “Why don’t we pretend to be amazon returns calling?”

Oh so terrible and heartbreaking to watch. Happy to hear in the end they were captured by police.

Sometimes I think we have to remind ourselves, technology can be used for both good and bad.

What Companies Hire Associate Product Manager New Grad Roles?

My friend Abdullah Memon was very passionate about breaking into Product Management when he was set to graduate from his B.Comm Degree at Ryerson in 2018. He had focused on doing all of his internships in product roles at places like Canadian Tire Corporation, CIBC, and RBC. He had a clear goal and direction, similar to myself.

He even made a legendary LinkedIn post describing how he wanted to interview at Wealthsimple and asked if anyone could tag the CEO in the post, for which many people did, and he landed an interview.

Although he did not end up landing the job there due to lack of hiring tickets, he learned that Product Roles often require specific entry points, and are very attainable if you focus your time in the right areas.

So I asked him for what advice he could share with other students, and here it is:

What Companies Hire Associate Product Managers?

They tend to fall into three types…

1 – Big tech companies with APM programs: the likes of Google, Uber, Lyft, Facebook, Quora, etc. These are established rotational-type programs where you learn and work closely with a PM and do the tactical day to day work of a “product owner” – such as writing user stories, working with design and dev to clarify requirements, share insights from data, talk to customers, etc. While the PM owns the product roadmap and strategy, and leads the vision for the team.  You’re getting your feet dirty and learning by supporting the team.

2 – “Mid-sized” companies leveraging APM programs: Some small to mid-sized companies will hire APMs and they’ll structure a program around it. These are common in places like Toronto where the bigger tech companies don’t have the full rotational programs. The purpose of this is to transition people into PM, and they often target people who already have 2-5 years of experience in consulting, engineering, marketing, sales, customer success, etc. Similar to the above, you’re learning by supporting the team but rather than a 18-24 month program, it’s usually 6 months-ish. Not common for new grads to get in, but it’s entry level into product nonetheless. (e.g.: see APM Toronto, where Shopify, Freshbooks, Wattpad, TWG, and others provide that kind of experience)

3 – Small companies hiring APMs:┬áthese are rare, but I’d say the most rewarding, because even as an APM, you’re very quickly forced into taking on the role of a PM. There’s no structured “program”, there’s very little training and you’re expected to just take ownership and do what needs to be done to help the product team succeed. You’ll also take on a bunch of other tasks surrounding it (as they say “in startups, you do way more than your role”) like product marketing, sales demos, documentation, support, etc. It’s overwhelming and demanding but a big experience boost.

If you have any other questions or tips to add, feel free to get in touch!

You Can Use Uber to Send a Package through “Uber “Connect”

Brilliant feature for inter-city mailing.
Plus, you don’t have to pay for tracking!!

Use cases:
– Sending urgent paperwork from your office to a colleague in another office
– Anything time-sensitive ⏱️ from your house to a friend’s. A warm cooked meal from your kitchen🥡, some freshly picked flowers from your garden 🌷, a bottle of Advil for your hungover buddy too sick to get out of bed 😂

The packages should be sealed and secured for safety reasons.

It’s basically disrupting the bicycle courier business.

I’d say this has a lot of potential. Anyone tried it yet or have thought of some cool use cases?

URL to LinkedIn Post

#Uber #product #features #delivery #couriers