In this post I will help educate you on differences between B2C (Business To Consumer) Sales and B2B (Business to Business) Sales.
It’s the difference between working as a Real Estate Agent selling homes to families, and working in Commercial Real Estate for CBRE selling offices and buildings to businesses.
It’s the difference between working as a Teller in a bank (Retail Banking) vs working as Equity Research Analyst on the Sell Side (Investment Banking).
Selling cellphones at Best Buy is completely different from selling business software at a B2B Technology company.
|Different Types of Sales|
|B2C Sales||B2B Sales||Enterprise Sales|
|Problem solving/Products||Simple problem||Helping businesses Save time/money||Solving complex business problems|
|Style||Emotional||Logical||Emotional + Logical + Business Case|
|Sales Cycle (length of deal)||Hours, within a day||Weeks||Months|
|Pay||100% commission||Base + commission40k + 20k typical for new grads||Base + commission|
50-60k base + 15-20 typical for new grads
|Culture||Often students or non-university graduates||Sexy startup, cool perks||Not as cool, but generally cushy|
|Cold calling?||100% prospecting||80% prospecting20% inbound/account management||20% prospecting80% inbound / account management|
|Clients||Any joe blow||Business owners||F500, large businesses|